Cultivating your Culture

As a term, "culture" stems from the Latin "cultura," meaning "to cultivate." As expressed, a culture is the living, breathing blend of activities and symbols that give meaning to people. Some aspects of any given culture are joyous, empowering, inspiring, sustainable...others, not so much...

We take a bottom up approach to making the world more energy efficient and environmentally savvy. In the eyes of Alternative Business, the culture of every nation, every community and every company is ripe for changes that can improve humanity’s relationship with the planet — and each other. We help clients cultivate their existing actions, institutions and missions to bring about cultural shifts that extend who they already are — without creating something wholly new, foreign or unsustainable. Something that feels more, well, natural.

By unearthing core values, evolving them toward responsible actions and guiding groups of people through meaningful behavior change, Alternative Business can lead your organization to an expanded culture that embraces, engages and reaches your sustainability goals

For many organizations, sustainability is a new idea and successful implementation requires broad understanding of what it is and how it drives business results. We can quickly and efficiently educate your employees on how to think about sustainability and how to incorporate it into their role.

Einstein said that a mind that has stretched to a new idea never returns to its original dimensions. This is the premise behind our immersive sustainability field trips. Through our network of pioneering CEOs, Pulitzer Prize winners, legislators, scientists and visionaries, we design and fulfill unique experiential trips for officers and executive teams. From landfills to strip mines, turkish cotton fields to the jungles of Costa Rica, our field trips offer a visceral new perspective.

Embarking on a new strategy often requires growth and change, not only at the organizational level, but at a personal level as well. We have helped the leaders of our most successful clients process the insights that come with taking sustainability on as a personal value.